GET YOUR LITERATURE TO WORK...

Simply follow the rules of AIDA.

AIDA is a simple but magic formula to get your literature noticed and get an increase in response.

Attention - Attract your readers attention with an exciting or intriguing headline

Interest - Evoke interest from your potential customer by telling them about the benefits

Desire - Make them want it, make it irresistable... give them guarantees

Action - Tell them what to do!  Don't assume they know to call you now and how to do it